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ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to [...]

By Khullani M. Abdullahi, ABXBlueprint.com As companies increasingly adopt account-based marketing (ABM) programs, the thought of expanding such strategies to include customer experience (CX) and [...]

By Deb Wolf, Integrate When you think about a B2B marketer’s toolkit, automation and account-based marketing (ABM) likely come to mind, and for good reason. Over the past two decades, marketing [...]

The Lowdown 6sense aims to shine a light on the buying journey. The account-based orchestration platform positions revenue teams to gain buyer insights, so they can generate more opportunities, [...]

TechTarget, a provider of B2B technology purchase intent data and services, has announced the integration of DiscoverOrg’s account contact data into its Priority Engine platform. The partnership [...]