Category

Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric demand gen programs to its global customer [...]

Agent3, an end-to-end ABM provider, hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global [...]

MeritB2B, a B2B data, analytics and performance marketing solutions provider, acquired True Influence, an intent-based data and marketing provider, to create a full-funnel end-to-end [...]

By Jason Widup, Metadata.io With in-person events a thing of the past, marketers have had to get creative with how to spend budgets and generate leads during these uncertain times, and most have [...]

B2B revenue teams have several areas of the business to prioritize. However, best-in-class B2B companies are seeing that a careful pairing of ABM, revenue ops, marketing ops and demand gen is [...]

Most B2B marketing practitioners agree that having a blended, co-existing relationship between traditional demand generation and account-based marketing strategies helps to fuel top-of-funnel, [...]