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Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization for the World Wide Web, to help define the [...]

Account-based advertising is hot right now — 66% of marketers cited account-based advertising as a top delivery channel in Demand Gen Report’s “ABM Benchmark Survey,” and one-third indicated they [...]

Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead [...]

Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer [...]

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]

G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company [...]

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ [...]

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher [...]

Folloze, a personalized B2B marketing platform, has launched ABM Now, an all-in-one ABM solution that combines Folloze’s platform with Demandbase’s firmographic data to help marketers improve the [...]

By Patricia Pouncey, Principal, Digital Demand Generation, Pouncey Consulting Doesn’t it feel like we are living in a science-fiction novel these days? We’re staying indoors and working from [...]