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Quick Scoop: MRP, a provider of account-based technology and solutions, appointed Christopher Rack as its new CEO. Rack will report directly to Seamus Keating, CEO of parent company FD [...]

When Whitney Slavin joined password manager and vault app LastPass, it was in the process of separating from its parent company and establishing itself as its own entity. Simultaneously, Slavin [...]

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams [...]

Account-based marketing (ABM) generates at least 25% of marketing attributed revenue within organizations — but over 40% of ABM programs produce negative, uncertain or unmeasured revenue impact, [...]

MRP, a predictive customer acquisition software provider, unveiled MRP Prelytix Version 2.2, with updates to its predictive analytics and ABM platform that aim to better identify and activate [...]

MRP Prelytix aims to help B2B companies grow their business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. [...]

Research has shown that almost half of B2B marketers (49%) are planning to test and/or deploy ABM tools in 2018. While there are plenty of solutions to choose from, a new report from Forrester [...]

  MRP, a provider of predictive customer acquisition software, has released Prelytix Version 2.1, the latest version of its account-based marketing platform designed to provide users with [...]