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By Mary Gilbert, Folloze As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in a while), ABM leaders are finding themselves needing to pivot quickly. For many [...]

Integrate, a precision demand marketing (PDM) platform, revealed new product features designed to help provide greater insight into cross-channel campaign performance by account, automate target [...]

RollWorks, an ABM platform and division of NextRoll, announced the beta version of Contact Insights, a capability designed to help B2B sales teams prioritize and develop more personalized [...]

Given the current economic climate and uncertainties about what’s ahead, sound planning is more important than ever. Recent Forrester research provided insights on how B2B marketing executives, [...]

LHP Engineering Solutions is well-established in the automotive space, as its history includes servicing several “big name” companies for more than 20 years. But here’s the caveat: The company [...]

The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many [...]

Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel. Full [...]

RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play [...]

Intellimize, an intelligent website conversion and dynamic personalization platform, unveiled new capabilities that include improved scalable account-based marketing (ABM) features to help [...]

Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The [...]