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Winning by Design (WbD), a B2B revenue consulting and training company, launched a new Customer Success (CS) Operating Model and has updated multiple courses across its global Revenue [...]

Account-based marketing (ABM) generates at least 25% of marketing attributed revenue within organizations — but over 40% of ABM programs produce negative, uncertain or unmeasured revenue impact, [...]

MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ [...]

B2B revenue teams have several areas of the business to prioritize. However, best-in-class B2B companies are seeing that a careful pairing of ABM, revenue ops, marketing ops and demand gen is [...]

Written by Dave Rigotti, Bizible Bibizle is a member of the ABM Leadership Alliance, which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how to [...]