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Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable [...]

The Lowdown RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable [...]

By Brianna Ruback Synthio, a B2B contact data maintenance platform, released its Contact Data Management for Salesforce (CDM-SF) platform, which is designed to easily incorporate Synthio data [...]

Demandbase unveiled its ABM Ecosystem, which aims to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics [...]

RollWorks, an ABM platform and division of the AdRoll Group, announced the RollWorks ABM App is now available on Salesforce AppExchange. The integration is designed to help marketers connect [...]

By Nate Skinner, Salesforce Pardot Salesforce Pardot is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to [...]

Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.