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By Michael Rodriguez Madison Logic, an account-based marketing platform, is now part of the HubSpot App Marketplace. The integration aims to provide joint users with new capabilities to nurture [...]

Editor’s Note: This is Part III of Mark Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. You can review earlier articles: Part I and Part II. Targeting is the key mechanism to [...]

Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.

MRP, a predictive customer acquisition software provider, unveiled MRP Prelytix Version 2.2, with updates to its predictive analytics and ABM platform that aim to better identify and activate [...]

With the amount of data — and technology — available to today’s ABM practitioners, B2B organizations are now positioned to refine their target account lists on a granular level. Roughly 85% of [...]