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G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company [...]

The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to [...]

RollWorks released a new Identification Solution that aims to help B2B companies better identify target accounts for account-based marketing and sales programs. Now available to customers of the [...]

Editor’s Note: This is Part II of Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. Click here to view Part I. No marketer has ever said that their marketing data rocks, but they [...]

Phononic, a solid-state cooling solutions provider, was looking to attract a new, niche market by rolling out a fresh account-based strategy. The company decided to use account-based advertising [...]

Engagio’s new ABM “Smart Tools” aims to help B2B marketers rapidly assess and understand target account health. The suite of ABM features is designed to make it faster and easier for marketers to [...]

By John Steinert, TechTarget While everyone knows the seller’s ABC rule (always be closing), most B2B sales organizations spend a significant portion of time prospecting to build a healthier [...]