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LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with [...]

Quick Scoop: StackAdapt, a programmatic advertising platform, revealed a self-service, in-platform solution for ABM targeting and measurement. The new feature is designed to help users target [...]

LHP Engineering Solutions is well-established in the automotive space, as its history includes servicing several “big name” companies for more than 20 years. But here’s the caveat: The company [...]

The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to [...]

By Deanna Ransom, Televerde When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build [...]

ABM platform provider Demandbase unveiled new capabilities aimed at helping marketers extract the necessary insights to tailor campaigns that drive revenue. The three new solutions — Demandbase [...]

6sense, an account-based orchestration platform, released an expanded integration with HubSpot’s Marketing Hub that aims to provide HubSpot customers with a full suite of capabilities. The [...]

Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

Madison Logic, an account-based marketing platform, launched Journey Acceleration to help marketers create targeted ABM programs for all stages of the buyer’s journey. Journey Acceleration is [...]

Editor’s Note: This is Part III of Mark Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. You can review earlier articles: Part I and Part II. Targeting is the key mechanism to [...]