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With the pandemic forcing people to socially distance, many B2B organizations are relying on ABM plays to engage their audiences in our “new normal.” ABM has become common practice to fuel [...]

ABM platform Terminus has released new enhancements to its Terminus Engagement Hub, with the intent of helping marketers improve their account attribution and establish stronger relationships [...]

B2B marketing is in the middle of the biggest revolution since marketing automation, according to Tim Kopp, CEO of leading account-based marketing platform Terminus. B2B organizations are [...]

Terminus, a full-funnel ABM platform, has launched its Terminus Engagement Hub, aiming to provide data and attribution capabilities that allow users to connect their email, advertising, web and [...]

Terminus has acquired the account-based chat solution Ramble to increase response time and results with ABM clients through real-time chat capabilities. The acquisition of Ramble’s chat solution [...]

B2B revenue teams have several areas of the business to prioritize. However, best-in-class B2B companies are seeing that a careful pairing of ABM, revenue ops, marketing ops and demand gen is [...]

By Janet Polyakov, Terminus “But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, head of sales, CEO, or just that curious little [...]

Terminus unveiled new features for its ABM platform, including an Account-Based Scorecard that aims to offer a centralized, account-to-revenue view of marketing and ABM performance. The Scorecard [...]

Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

Less than a quarter (23%) of B2B marketers are satisfied in the effectiveness of their ABM programs, according to new research from #FlipMyFunnel and Heinz Marketing.