Category

ACCOUNT-BASED MARKETING has gained significant traction in 2016. Close to half (47%) of marketers have an ABM strategy in place, and 33% indicated they are planning to implement ABM in the next [...]

ABM In Action caught up with David Raab, Principal of Raab Associates, a marketing analytics and technology firm, at the recent FlipMyFunnel event in Austin, TX. Raab led a session called [...]

KPIs SUCH AS opportunities created and opportunity acceleration are regularly measured and analyzed by sales teams. However, with the growth of account-based marketing (ABM), those KPIs are [...]

WHILE MANY B2B COMPANIES are still incorporating ABM into their marketing efforts, Influitive, an advocate marketing platform provider, has been experimenting with the strategy since 2015. The [...]

WHEN Procore Technologies’ EVP of Marketing Bassem Hamdy came on board with the construction management software company 10 months ago, one of his first moves was to establish an ABM strategy [...]

TWO OF THE common challenges for companies embarking on an ABM journey are defining a list of accounts to target and then building out the data and intelligence on that segmented group. Offerpop [...]

ACCOUNT-BASED MARKETING is still a relatively new practice for many B2B organizations, but SiriusDecisions has already been tracking the category and advising leading firms on best practices for [...]

WHEN MEDIDATA SOLUTIONS moved its checklist-based, spray-and-pray prospecting approach to a focused account-based marketing strategy, its marketing department tripled its contribution to the [...]

How CSC Transformed Its Marketing To Realize Revenue Opportunities From A Core Group Of Top Customers Marketers Nick Panayi and Dorothea Gosling faced a sizable challenge four years ago. Their [...]

ITSMA, a marketing association for technology, communications and professional services providers, recently debuted research that highlights three distinct approaches to ABM: Strategic ABM, ABM [...]