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By Sonjoy Ganguly, Madison Logic As marketers are well aware, artificial intelligence emerged as a prime buzzword of 2019. While some marketing automation companies may be leveraging advanced [...]

Demandbase has announced the availability of the Dynamic Audiences feature to its flagship ABM Platform. The new feature aims to optimize marketers’ ABM strategies by automatically [...]

By Sandra Freeman, Engagio Marketing is changing faster than ever before. Among all of this change, there’s one thing that I know for sure — the roles and responsibilities of marketers are also [...]

By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of [...]

By Brianna Ruback Zylotech, a B2B customer data platform (CDP) company, is teaming up with Bombora, a B2B intent data provider, to help marketers better identify key accounts and personas for [...]

By Brianna Ruback Synthio, a B2B contact data maintenance platform, released its Contact Data Management for Salesforce (CDM-SF) platform, which is designed to easily incorporate Synthio data [...]

By Brianna Ruback IntentData.io launched Contact Level Intent Data, a new solution which is designed to help marketing and sales teams identify key decision makers who are actively researching a [...]

By Brianna Ruback DealSignal, a B2B marketing data provider, released Intent-based Inbound Enrichment, a new module that aims to automatically enrich inbound leads with verified account, contact [...]

By Shane Murphy-Reuter, SVP Marketing at Intercom Marketers are clearly excited about the potential of account-based marketing. In a recent survey, 85% of marketers said ABM delivers higher [...]

By Janet Polyakov, Terminus “But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, head of sales, CEO, or just that curious little [...]