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6sense, an ABM orchestration platform, announced it has raised $27 million in a funding round led by Industry Ventures. The round, which follows a record year of growth for the company, included [...]

New ABM features on Intercom’s customer messaging platform are designed to help marketers engage with target accounts through personalized live chat messages on their website. The features [...]

Less than a quarter (23%) of B2B marketers are satisfied in the effectiveness of their ABM programs, according to new research from #FlipMyFunnel and Heinz Marketing.

Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to [...]

Madison Logic, an account-based marketing platform, launched Journey Acceleration to help marketers create targeted ABM programs for all stages of the buyer’s journey. Journey Acceleration is [...]

Uberflip, a content experience platform, and PFL, a direct mail automation and sales enablement solution, announced a new partnership designed to enhance ABM campaigns by connecting digital [...]

Metadata aims to help marketers optimize account-based advertising campaign performance by using AI and multivariate testing to execute hundreds of campaigns in a few clicks.

ABM is a worthy investment, according to 86% of marketers who say it boosts win rates. New research from TOPO also shows it enhances customer lifetime value (80%) and delivers higher ROI than a [...]

Integrate, a demand orchestration platform, acquired ListenLoop, an account-based programmatic advertising platform, for an undisclosed amount. In addition, the company launched a new solution [...]

Quarry, a B2B marketing firm, has partnered with ABM platform provider Demandbase to equip both companies’ customers with the tools and insights needed to scale their ABM programs and drive revenue.