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Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

CaliberMind, a B2B customer data platform provider, has launched a self-service, three-in-one B2B marketing analytics and attribution suite. Announced at the MarTech East conference in Boston [...]

Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.

Sigstr, an email signature marketing solution provider, has launched a new relationship marketing platform designed to map employee networks with AI called Sigstr Pulse.

THE LOWDOWN Company intelligence provider DataFox has launched Account Scoring, designed to help businesses find and prioritize best-fit targets. BACK OF THE BOX DETAILS    As ABM strategies grow [...]

EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to [...]

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the [...]

THE LOWDOWN LookBookHQ ABM Solutions is an addition to the LookBookHQ Intelligent Content Platform that integrates with Demandbase’s comprehensive ABM Platform. It is designed to help marketers [...]

France-based Azalead recently landed in the U.S. to take its “hyper aware” platform international as B2B buyers continue to become more independent in their buying journeys. Founded in 2013 with [...]

TechTarget, a provider of B2B technology purchase intent data and services, has announced the integration of DiscoverOrg’s account contact data into its Priority Engine platform. The partnership [...]