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Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.

Engagio’s new ABM “Smart Tools” aims to help B2B marketers rapidly assess and understand target account health. The suite of ABM features is designed to make it faster and easier for marketers to [...]

After the first several years of this popular thing called ABM, one truth remains consistent: ABM practitioners and marketing leaders remain confused and all too many have grabbed a seat by the [...]

By John Steinert, TechTarget While everyone knows the seller’s ABC rule (always be closing), most B2B sales organizations spend a significant portion of time prospecting to build a healthier [...]

By Steve Watt, ABM Advisor with Quarry. ABM: A Looming Talent Shortage There are more than 800 U.S.-based jobs posted on LinkedIn that mention account-based marketing. That’s way up from even a [...]

MRP Prelytix aims to help B2B companies grow their business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. [...]

Troparé, Inc., a B2B marketing and sales solution provider, and Lattice Engines, a predictive marketing and sales provider, have announced a new partnership designed to help users achieve [...]

By Brandon Redlinger, Engagio Engagio is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology [...]

Written by Kristen Alexander, Certain Certain is a member of the ABM Leadership Alliance, which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how to [...]

Uberflip, a cloud-based content experience platform, has launched a new suite designed to help marketers execute and improve their ABM programs.