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Research has shown that almost half of B2B marketers (49%) are planning to test and/or deploy ABM tools in 2018. While there are plenty of solutions to choose from, a new report from Forrester [...]

Written by Dave Rigotti, Bizible Bibizle is a member of the ABM Leadership Alliance, which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how to [...]

Lattice Engines, a predictive marketing and sales provider, has partnered with Engagio to help mutual customers enhance the planning and execution of ABM programs.

  A recurrent conversation… “When I see a bunch of ad clicks and website visits from a target account, I share the news with my sales team, but they in turn ask what they’re [...]

DataFox, a company intelligence provider, has released Inbound IQ, a solution designed to connect leads with account-based strategies. Inbound IQ aims to help marketing and sales teams identify [...]

Engagio is expanding its integrations with martech leaders to better help marketers plan and execute account-based marketing campaigns. The company is growing its partnerships to ensure users [...]

Lattice Engines, a predictive marketing and sales provider, has launched Lattice Atlas, a new platform designed to leverage artificial intelligence (AI) to scale ABM programs and personalize [...]

EverString, a marketing and sales intelligence software company, has announced an integration with the account-based marketing platform, Terminus.

Written by Peter Isaacson, Demandbase Demandbase is a member of the ABM Leadership Alliance which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how [...]

Written by John Hurley, Radius Smart practitioners know that, at its core, ABM is all about people. People still pick up phones, sign contracts and make decisions, so the ability to source [...]