Category

6sense, an account engagement platform, raised $125 million in Series D funding, which brings its valuation to $2.1 billion. D1 Capital Partners led the round with participation from Sapphire [...]

Metadata aims to help marketers optimize account-based advertising campaign performance by using AI and multivariate testing to execute hundreds of campaigns in a few clicks.

By Jennifer Toton, RollWorks Not too long ago, ABM was just another acronym that analysts used but few marketing professionals knew what it stood for and even fewer understood what it meant. Over [...]

Troparé, Inc., a B2B marketing and sales solution provider, and Lattice Engines, a predictive marketing and sales provider, have announced a new partnership designed to help users achieve [...]

Mintigo, a customer engagement platform for sales and marketing, unveiled MintigoAI, a customer engagement platform powered by artificial intelligence. The new platform includes a suite of [...]

Lattice Engines, a predictive marketing and sales provider, has launched Lattice Atlas, a new platform designed to leverage artificial intelligence (AI) to scale ABM programs and personalize [...]

Written by Peter Isaacson, Demandbase Demandbase is a member of the ABM Leadership Alliance which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how [...]