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It’s a small world, and with all the technological advances in recent years, it’s only getting smaller — and more lucrative. For Europe, specifically, it’s estimated that the continent’s economic [...]

Gil Barzilay, Anteriad B2B marketers have turned an important corner in their ABM approach: With most prospects working from home, many practitioners are starting to incorporate more B2C-style [...]

6sense, an account engagement platform, announced the release of its Revenue AI platform and previewed product innovations at its “The Future Is Now” event. Revenue AI is designed to apply the [...]

Terminus’s Connected Account Experiences is designed to deliver first-party data to prospects and customers to help them improve engagement with target buyers, launch connected TV and audio ads [...]

The pros of a digital-first world? Target accounts are more accessible, and it’s easier than ever to generate intent and engagement data on prospects. The cons? Everyone knows it — and everyone [...]

With the ability to align internal teams, connect with ideal audiences at a personal level to generate more qualified leads and conversions and improve ROI, ABM proved its success, especially [...]

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ [...]

Rollworks, an account-based platform, announced a new Site Visitor API that powers new integrations with Reactful, Hushly and Uberflip, aiming to provide insights and improve personalized [...]

Folloze, a personalized B2B marketing platform, has launched ABM Now, an all-in-one ABM solution that combines Folloze’s platform with Demandbase’s firmographic data to help marketers improve the [...]

With many marketing teams reassessing strategies amid a disappearing event calendar, keeping the engagement engine running has become increasingly challenging. As B2B brands dialed in their focus [...]