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Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an [...]

Revenue intelligence platform 6sense released 6sense Revenue AI™ for Sales, a new platform designed to enable sellers to prioritize in-market accounts and gather buyer intelligence and [...]

By Paul Gibson, Demandbase Just when we thought we were in the clear following Covid-19 disruptions, the recession monster is now rearing its head. Economic pressures are causing companies in [...]

Foundry, a media, data and martech division of IDG, Inc., launched an account-based sales acceleration product as an expansion of the Triblio ABM orchestration platform. The announcement was made [...]

RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The [...]

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically [...]

Sigstr, an email signature marketing solutions provider, strengthened its integration with SalesLoft, a sales engagement platform. The updated integration aims to bring ABM capabilities into [...]

Altify, a sales performance software provider, has released Altify Max, an augmented intelligence solution designed to improve account planning and accelerate the sales cycle.

Showpad, a sales enablement platform, has released Shared Spaces, a feature designed to leverage account-based sales (ABS) tactics to foster personal interactions and create custom-tailored [...]

By Rishi Dave, Dun & Bradstreet If you’re part of the 47% of companies implementing account-based marketing (ABM), you’re off to a good start. However, ABM is only as good as how it performs. [...]