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6sense, an account-based orchestration platform, released an expanded integration with HubSpot’s Marketing Hub that aims to provide HubSpot customers with a full suite of capabilities. The [...]

Terminus unveiled new features for its ABM platform, including an Account-Based Scorecard that aims to offer a centralized, account-to-revenue view of marketing and ABM performance. The Scorecard [...]

A successful ABM strategy is not contingent on a large marketing budget and expansive tech stack, but may in fact be due more to the structure and mindset within an organization according to new [...]

Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

RollWorks, an ABM platform and division of the AdRoll Group, announced the RollWorks ABM App is now available on Salesforce AppExchange. The integration is designed to help marketers connect [...]

6sense, an ABM orchestration platform, announced it has raised $27 million in a funding round led by Industry Ventures. The round, which follows a record year of growth for the company, included [...]

New ABM features on Intercom’s customer messaging platform are designed to help marketers engage with target accounts through personalized live chat messages on their website. The features [...]

By Michael O’Connell, Optimizely Deploying an ABM program can seem like a daunting undertaking, but there are several ways to get started. Web personalization can be an effective first entry [...]

This month, practitioners from Autodesk and Oracle shared success stories that are sure to inspire your own ABM programs — whether you’re just building out a strategy or are looking to enhance [...]