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B2B revenue teams have several areas of the business to prioritize. However, best-in-class B2B companies are seeing that a careful pairing of ABM, revenue ops, marketing ops and demand gen is [...]

The ability to pivot go-to-market strategies based on business needs is vital to continued success in the B2B world. Even in the most volatile of industries, adopting an all-account funnel [...]

Madison Logic, an account-based marketing platform, announced the launch of its Data Cloud, a new architecture designed to provide a scalable and powerful platform that can help B2B marketers [...]

RollWorks released a new Identification Solution that aims to help B2B companies better identify target accounts for account-based marketing and sales programs. Now available to customers of the [...]

Phononic, a solid-state cooling solutions provider, was looking to attract a new, niche market by rolling out a fresh account-based strategy. The company decided to use account-based advertising [...]

Triblio announced that it has partnered with Bombora, a B2B intent data provider. The partnership is designed to bring Bombora’s third-party intent data and first-party intent signals into [...]

FEATURE Pipeline Resurrection Through The Power Of ABM FROM LEFT TO RIGHT: Scott Cannon, Emily Ketchen, and Mary Carse of HP Written by Brian Anderson @G3Brian How HP Inc. Generates Revenue From [...]

Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.

Terminus has released new product announcements tied to the growing need for account-based companies to better understand their target account lists, how they engage with potential customers and [...]

#FlipMyFunnel, an account-based marketing and sales community hosted by Terminus, has announced the winners of the 2018 ABMies, a set of awards designed to honor the best and brightest teams and [...]