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Written by Kent Ragen, Demandbase It’s no secret that agencies are in a life-or-death struggle to maintain their relevance. Programmatic and AI-driven solutions are putting pressure on service [...]

ZenIQ, an ABM and sales orchestration platform, has announced a partnership with HG Data, an intelligence company for B2B technology marketers. The partnership positions both companies to help [...]

KickFire, an IP address intelligence and identification technology company, announced that it has partnered with Metadata.io, a demand generation and account-based targeting solution. The [...]

By Andrew Gaffney, Editorial Director Many high-profile ABM success stories are often focused on large companies looking to prioritize their largest and most profitable customers and prospects. [...]

By Rishi Dave, Dun & Bradstreet If you’re part of the 47% of companies implementing account-based marketing (ABM), you’re off to a good start. However, ABM is only as good as how it performs. [...]

By Jamie Hardin, ON24 The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, [...]