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ABM has skyrocketed to becoming a mainstream strategy deployed by companies large and small — and for good reason. A new benchmark study from the ITSMA and ABM Leadership Alliance, titled: [...]

Now that we’re beyond the initial hype of ABM and a majority of marketers are practicing ABM in some way, what’s next? There’s much to look forward to when it comes to the future of ABM. We spoke [...]

Terminus has announced an integration with HubSpot designed to help users launch account-based advertising (ABA) campaigns with enhanced messaging in email nurtures. The integration pairs [...]

Forrester Research shows that less than 1% of leads turn into customers. When you look at a typical funnel, challenges in lead-based marketing include misalignment between marketing and sales, [...]

AdRoll, a performance marketing platform, has announced the general availability of its enhanced, full-service ABM advertising platform called AdRoll ABM.

Merkle, a data-driven performance marketing agency has partnered with ABM platform Demandbase to position its customers to deliver more relevant, personalized and real-time experiences.

True Influence, an account intelligence and intent monitoring platform, has announced significant revenue growth of 32% in Q2 2017, compared to the same period a year ago.

It’s hard to deny the benefits of taking an account-first approach in today’s evolving marketing industry. B2B companies far and wide have benefitted from account-based marketing but why should [...]

THE LOWDOWN: AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at their named accounts, create highly personalized [...]

BetterWorks, a human capital management platform, has a very specific ABM messaging strategy. The company offers its 1,000+ named accounts—mainly enterprise-level operational business and HR [...]