Contentgine, a content-based marketing agency, launched its content indication platform (CIP), seeking to deliver advanced market intelligence. Contengine’s CIP analyzes content consumption and [...]
Walker & Dunlop is an organization that finances commercial real estate properties. The company’s SVP of marketing, Chris Zegal, is always focused on strengthening and expanding the [...]
During the B2B Sales & Marketing Exchange that took place earlier this month, attendees were lucky enough to have an entire track dedicated to ABM strategies — as well as one keynote. [...]
By Ben Goldman, Anteriad B2C marketers aren’t the only group affected by a move away from third-party cookies. B2B marketers are perhaps more affected — their entire business model relies on [...]
By Tania Russo, 3D2B By now, most companies recognize the value of ABM, as marketing leaders report that ABM increases average deal size and annual revenue. And according to Terminus’ “2020 State [...]
IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales [...]
RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts. [...]
By Sanjay Kini, 6sense Revenue teams, comprised of everyone from customer success to sales and marketing, are all working toward a common goal — to drive heightened revenue for the business. The [...]
EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to [...]
TechTarget, a provider of B2B technology purchase intent data and services, has announced the integration of DiscoverOrg’s account contact data into its Priority Engine platform. The partnership [...]
