Category

Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.

Research has shown that almost half of B2B marketers (49%) are planning to test and/or deploy ABM tools in 2018. While there are plenty of solutions to choose from, a new report from Forrester [...]

There is no I in team … or ABM. The entire organization must play a role in targeting and engaging with key accounts. That is the theme of Demandbase’s popular campaign “ABM is a Team [...]

Written by Peter Isaacson, Demandbase Demandbase is a member of the ABM Leadership Alliance which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how [...]

Demandbase hosted its 5th annual ABM Innovation Summit this week in San Francisco and used the event to track the growth and evolution of the ABM category. The company also debuted a new [...]

THE LOWDOWN LookBookHQ ABM Solutions is an addition to the LookBookHQ Intelligent Content Platform that integrates with Demandbase’s comprehensive ABM Platform. It is designed to help marketers [...]

Written by Kent Ragen, Demandbase It’s no secret that agencies are in a life-or-death struggle to maintain their relevance. Programmatic and AI-driven solutions are putting pressure on service [...]

Merkle, a data-driven performance marketing agency has partnered with ABM platform Demandbase to position its customers to deliver more relevant, personalized and real-time experiences.