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True Influence, a demand generation and B2B sales acceleration platform, has launched their True Influence ABM Marketing Cloud, which is designed to provide intent-driven insights to help [...]

6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora’s Company Surge data with the 6sense Account Engagement Platform. [...]

KickFire, an IP address intelligence company, has released an integration with Integrate, a demand generation solutions provider. The integration is positioned to combine KickFire’s real-time [...]

Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to [...]

Editor’s Note: This is Part III of Mark Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. You can review earlier articles: Part I and Part II. Targeting is the key mechanism to [...]

After the first several years of this popular thing called ABM, one truth remains consistent: ABM practitioners and marketing leaders remain confused and all too many have grabbed a seat by the [...]

By Brandon Redlinger, Engagio Engagio is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology [...]

  A recurrent conversation… “When I see a bunch of ad clicks and website visits from a target account, I share the news with my sales team, but they in turn ask what they’re [...]