Category

Quick Scoop: Momentum ITSMA, a growth consultancy and ABM firm, revealed its acquisition of Grist, a thought-leadership services provider, to help clients achieve more revenue growth by [...]

Lorena Harris, The Pedowitz Group Let’s start with The Pedowitz Group’s (TPG) definition of ABM: “ABM is a coordinated program to target and engage a defined set of accounts across all marketing [...]

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B [...]

With many marketing teams reassessing strategies amid a disappearing event calendar, keeping the engagement engine running has become increasingly challenging. As B2B brands dialed in their focus [...]

B2B revenue teams have several areas of the business to prioritize. However, best-in-class B2B companies are seeing that a careful pairing of ABM, revenue ops, marketing ops and demand gen is [...]

By Jon Miller, Engagio Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported [...]

Seventy-seven percent of B2B marketers say ABM has helped drive success with target accounts and 45% say they have seen at least double the ROI, according to new research from [...]

ABM has skyrocketed to becoming a mainstream strategy deployed by companies large and small — and for good reason. A new benchmark study from the ITSMA and ABM Leadership Alliance, titled: [...]