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RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically [...]

RollWorks, the ABM subdivision of the digital marketing company NextRoll Inc., announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and [...]

RollWorks, the ABM subdivision of the digital marketing company NextRoll Inc., announced a new partnership with Marketo that will combine Marketo Engage with RollWorks’ account-based marketing [...]

The Lowdown RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable [...]

RollWorks, an ABM platform and division of the AdRoll Group, announced the RollWorks ABM App is now available on Salesforce AppExchange. The integration is designed to help marketers connect [...]

RollWorks released a new Identification Solution that aims to help B2B companies better identify target accounts for account-based marketing and sales programs. Now available to customers of the [...]

Account-Based Retargeting from RollWorks, a division of AdRoll Group, is designed to increase the likelihood of closing a deal by amplifying the digital ad campaign and expanding retargeting to [...]

By Jennifer Toton, RollWorks Not too long ago, ABM was just another acronym that analysts used but few marketing professionals knew what it stood for and even fewer understood what it meant. Over [...]