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Pegasystems, a customer engagement software provider, announced a partnership with Idio, a B2B demand orchestration platform. The partnership aims to help users offer relevant content to target [...]

Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to [...]

Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company stated that this new partnership aims to help simplify the execution of [...]

With the amount of data — and technology — available to today’s ABM practitioners, B2B organizations are now positioned to refine their target account lists on a granular level. Roughly 85% of [...]

Most B2B marketing practitioners agree that having a blended, co-existing relationship between traditional demand generation and account-based marketing strategies helps to fuel top-of-funnel, [...]

Marketo unveiled new capabilities to its engagement suite, including enhancements for its ABM solution, designed to better manage account data, analyze account engagement and better understand [...]

Building collaborative relationships with evolving brands’ C-level executives positions ABM practitioners to promote continued business and generate new opportunities.

As more B2B organizations incorporate account-based strategies, the shift to incorporate more precise measurement and reporting has quickly escalated. However, while analyzing account engagement [...]