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DealSignal, a B2B demand generation software, released a total audience measurement (TAM) module designed to help marketing and sales team members measure and understand their total audience, as [...]

Altify, a sales performance software provider, has released Altify Max, an augmented intelligence solution designed to improve account planning and accelerate the sales cycle.

Research has shown that almost half of B2B marketers (49%) are planning to test and/or deploy ABM tools in 2018. While there are plenty of solutions to choose from, a new report from Forrester [...]

TechTarget’s Priority Engine is a purchase intent insight platform that aims to provide direct, real-time access to ranked accounts and named prospects who are actively researching purchases in [...]

Confirmit, an insight software solution provider, has launched Account Health, a new solution designed to help B2B marketers assess the accuracy of account portfolios.

Lattice Engines, a predictive marketing and sales provider, has partnered with Engagio to help mutual customers enhance the planning and execution of ABM programs.

DataFox, a company intelligence provider, has released Inbound IQ, a solution designed to connect leads with account-based strategies. Inbound IQ aims to help marketing and sales teams identify [...]

Engagio is expanding its integrations with martech leaders to better help marketers plan and execute account-based marketing campaigns. The company is growing its partnerships to ensure users [...]

Lattice Engines, a predictive marketing and sales provider, has launched Lattice Atlas, a new platform designed to leverage artificial intelligence (AI) to scale ABM programs and personalize [...]

EverString, a marketing and sales intelligence software company, has announced an integration with the account-based marketing platform, Terminus.