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Folloze, a personalized B2B marketing platform, has unveiled a new Account-Based Experience (ABX) Masterclass program for B2B sales and marketing teams who want to enhance their skills to engage [...]

6sense has unveiled an Account-Based Retargeting tool as part of their Account-Based Orchestration Platform, which aims to help sales and marketing teams create personalized experiences for [...]

Engagio has released Orchestrate, a tool that aims to enable high-impact, automated plays across advertising, sales engagement, direct mail, CRM and marketing automation channels. The solution is [...]

There’s a good chance that ABM specialists will be soon be getting a meeting request from their colleagues in channel marketing. In a presentation made during the ChannelWeek online event, hosted [...]

The Lowdown RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable [...]

By Brianna Ruback Zylotech, a B2B customer data platform (CDP) company, is teaming up with Bombora, a B2B intent data provider, to help marketers better identify key accounts and personas for [...]

B2B revenue teams have several areas of the business to prioritize. However, best-in-class B2B companies are seeing that a careful pairing of ABM, revenue ops, marketing ops and demand gen is [...]

By Shane Murphy-Reuter, SVP Marketing at Intercom Marketers are clearly excited about the potential of account-based marketing. In a recent survey, 85% of marketers said ABM delivers higher [...]

Sigstr, an email signature marketing solutions provider, strengthened its integration with SalesLoft, a sales engagement platform. The updated integration aims to bring ABM capabilities into [...]

KickFire, an IP address intelligence company, has released an integration with Integrate, a demand generation solutions provider. The integration is positioned to combine KickFire’s real-time [...]