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By Khullani M. Abdullahi, ABXBlueprint.com As companies increasingly adopt account-based marketing (ABM) programs, the thought of expanding such strategies to include customer experience (CX) and [...]

By Deb Wolf, Integrate When you think about a B2B marketer’s toolkit, automation and account-based marketing (ABM) likely come to mind, and for good reason. Over the past two decades, marketing [...]

Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ [...]

SalesLoft, a sales engagement platform, has launched a new integration with RambleChat, a chat and messaging software to enable users to have real-time account-based conversations via advanced [...]

By Shane Murphy-Reuter, SVP Marketing at Intercom Marketers are clearly excited about the potential of account-based marketing. In a recent survey, 85% of marketers said ABM delivers higher [...]

The ability to pivot go-to-market strategies based on business needs is vital to continued success in the B2B world. Even in the most volatile of industries, adopting an all-account funnel [...]

Terminus unveiled new features for its ABM platform, including an Account-Based Scorecard that aims to offer a centralized, account-to-revenue view of marketing and ABM performance. The Scorecard [...]

A successful ABM strategy is not contingent on a large marketing budget and expansive tech stack, but may in fact be due more to the structure and mindset within an organization according to new [...]

Many will think that account-based marketing only works when you’re targeting very large, enterprise accounts. But, in fact, ABM can work quite well for targeting small businesses. Google Chrome, [...]

RollWorks, an ABM platform and division of the AdRoll Group, announced the RollWorks ABM App is now available on Salesforce AppExchange. The integration is designed to help marketers connect [...]