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Folloze, a provider of a personalization platform for B2B marketers, unveiled a new Personalized Marketing Platform designed to help B2B marketers deliver relevant and contextual experiences [...]

By Blake Grubbs, Alyce Before we get started, it’s important to level-set on what we really mean when we talk about Account-Based Marketing (ABM) and what we are actually trying to accomplish by [...]

6sense has unveiled an Account-Based Retargeting tool as part of their Account-Based Orchestration Platform, which aims to help sales and marketing teams create personalized experiences for [...]

RollWorks, an ABM platform and division of the AdRoll Group, announced the RollWorks ABM App is now available on Salesforce AppExchange. The integration is designed to help marketers connect [...]

By Michael O’Connell, Optimizely Deploying an ABM program can seem like a daunting undertaking, but there are several ways to get started. Web personalization can be an effective first entry [...]

By Beau Scroggins, Radius  Radius is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to [...]

MRP, a predictive customer acquisition software provider, unveiled MRP Prelytix Version 2.2, with updates to its predictive analytics and ABM platform that aim to better identify and activate [...]

By Bryn Powell, ON24 ON24 is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to create a [...]

After the first several years of this popular thing called ABM, one truth remains consistent: ABM practitioners and marketing leaders remain confused and all too many have grabbed a seat by the [...]

Written by Kristen Alexander, Certain Certain is a member of the ABM Leadership Alliance, which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how to [...]