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Phononic, a solid-state cooling solutions provider, was looking to attract a new, niche market by rolling out a fresh account-based strategy. The company decided to use account-based advertising [...]

Seventy-seven percent of B2B marketers say ABM has helped drive success with target accounts and 45% say they have seen at least double the ROI, according to new research from [...]

6sense, an ABM orchestration platform, unveiled new sales intelligence features designed to provide quick, digestible insights to accelerate sales and boost marketing alignment.

Influ2, a person-based marketing platform, aims to help B2B companies use targeted, person-based advertising to engage with decision makers at key accounts. It is positioned to place ads across [...]

By Eva Jackson, PFL PFL is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to create a [...]

Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.

MRP, a predictive customer acquisition software provider, unveiled MRP Prelytix Version 2.2, with updates to its predictive analytics and ABM platform that aim to better identify and activate [...]

By Jennifer Toton, RollWorks Not too long ago, ABM was just another acronym that analysts used but few marketing professionals knew what it stood for and even fewer understood what it meant. Over [...]

AnalyticsIQ, a predictive analytics and data provider, launched BusinessCore, a B2B marketing database that aims to provide key insights to drive ABM programs.

By Bryn Powell, ON24 ON24 is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to create a [...]