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By Mark Ogne, ABM Consortium Customer experiences. Digital experiences. Employee experiences. Product experiences. Retail experiences. “Experiences” is the term du jour, a ubiquitous catch-all [...]

Lorena Harris, The Pedowitz Group Let’s start with The Pedowitz Group’s (TPG) definition of ABM: “ABM is a coordinated program to target and engage a defined set of accounts across all marketing [...]

By Tania Russo, 3D2B By now, most companies recognize the value of ABM, as marketing leaders report that ABM increases average deal size and annual revenue. And according to Terminus’ “2020 State [...]

By Khullani M. Abdullahi, ABXBlueprint.com As companies increasingly adopt account-based marketing (ABM) programs, the thought of expanding such strategies to include customer experience (CX) and [...]

By Deb Wolf, Integrate When you think about a B2B marketer’s toolkit, automation and account-based marketing (ABM) likely come to mind, and for good reason. Over the past two decades, marketing [...]

By Deanna Ransom, Televerde When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build [...]

By Molly Presby, ON24 ABM has been one of the hottest trends in marketing in recent years. It gained popularity through its simplicity: If you could provide quality marketing over quantity, you [...]

By Michael Rodriguez Madison Logic, an account-based marketing platform, is now part of the HubSpot App Marketplace. The integration aims to provide joint users with new capabilities to nurture [...]

6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora’s Company Surge data with the 6sense Account Engagement Platform. [...]

Engagio, an account-based measurement and engagement platform, has released a Unified Account Inbox solution as part of its Scout for Sales system, designed to help marketing and sales [...]