Category

NetLine, a content syndication and lead generation network, has officially joined the Demandbase ABM Leadership Alliance (ABMLA) to provide thought leadership on how to improve the [...]

RollWorks, the ABM subdivision of the digital marketing company NextRoll Inc., announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and [...]

StackAdapt, a tactical advertising company, has teamed up with intent data aggregator Bombora to further develop its Audience Solutions program and enhance its digital marketing solutions. The [...]

Terminus has acquired the account-based chat solution Ramble to increase response time and results with ABM clients through real-time chat capabilities. The acquisition of Ramble’s chat solution [...]

By Patricia Pouncey, Principal, Digital Demand Generation, Pouncey Consulting Doesn’t it feel like we are living in a science-fiction novel these days? We’re staying indoors and working from [...]

Folloze, a provider of a personalization platform for B2B marketers, unveiled a new Personalized Marketing Platform designed to help B2B marketers deliver relevant and contextual experiences [...]

RollWorks, the ABM subdivision of the digital marketing company NextRoll Inc., announced a new partnership with Marketo that will combine Marketo Engage with RollWorks’ account-based marketing [...]

ABM platform provider Demandbase unveiled new capabilities aimed at helping marketers extract the necessary insights to tailor campaigns that drive revenue. The three new solutions — Demandbase [...]

By Blake Grubbs, Alyce Before we get started, it’s important to level-set on what we really mean when we talk about Account-Based Marketing (ABM) and what we are actually trying to accomplish by [...]

ZoomInfo, a provider of market intelligence solutions, announced several new certifications, including one for marketers to demonstrate their expertise in Account-Based Marketing (ABM), according [...]