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Terminus, an ABM execution platform, has partnered with Sigstr, a relationship marketing platform, to provide B2B companies with enhanced account relationship intelligence, improve their ABM [...]

Account-Based Retargeting from RollWorks, a division of AdRoll Group, is designed to increase the likelihood of closing a deal by amplifying the digital ad campaign and expanding retargeting to [...]

Terminus, an ABM execution platform, released new features designed to help marketers unify account intelligence from first- and third-party sources and better orchestrate multi-channel engagement.

Seventy-seven percent of B2B marketers say ABM has helped drive success with target accounts and 45% say they have seen at least double the ROI, according to new research from [...]

6sense, an ABM orchestration platform, unveiled new sales intelligence features designed to provide quick, digestible insights to accelerate sales and boost marketing alignment.

Influ2, a person-based marketing platform, aims to help B2B companies use targeted, person-based advertising to engage with decision makers at key accounts. It is positioned to place ads across [...]

MRP, a predictive customer acquisition software provider, unveiled MRP Prelytix Version 2.2, with updates to its predictive analytics and ABM platform that aim to better identify and activate [...]

Jabmo, an account-based marketing platform, raised €10 million (approximately $11.74M) in a round of funding led by Raise Ventures and Idinvest Partners. Jabmo, which recently rebranded from [...]

AnalyticsIQ, a predictive analytics and data provider, launched BusinessCore, a B2B marketing database that aims to provide key insights to drive ABM programs.

Engagio has released new ABM Automation capabilities designed to help marketers automatically respond to account engagement or lack thereof. ABM Automation builds on Engagio’s recent launch of [...]